Toronto Raptors renamed their training facility as the OVO Athletic Centre, taking their partnership with Drake to new heights. The Toronto-born rapper was named Raptors’ global ambassador six years ago per CBC.

Raptors president Masai Ujiri called their partnership with Drake very unique.

“Drake and OVO are an important part of our city’s landscape, our team’s identity, and our plans to bring a championship to Toronto,” he said. “With each step of our partnership over the last five and a half years, we have worked together to build a winning basketball program in Toronto and deliver for our fans and our community.

“This new naming rights deal for our training facility is a perfect example of the strength of this partnership and the innovative opportunities it can generate.”

Despite living in Toronto, Ujiri flew all the way to Manchester, England because he had never attended a Drake live concert. The Raptors president also used the opportunity to hand the Grammy award-winning artist with a key to the training facility, giving Drake full access to the OVO Athletic Center.

Drake officially announced the naming rights news on Instagram by saying:

“I am so proud of my brothers and so proud to be from this city I swear this one feels like a high school dream and it’s a blessing to be able to raise up the levels and make the human mind stretch when it comes to thinking about what is possible in your lifetime!! Much love to everyone involved.”

Turn to the next page to check out the announcement video.

Advertisements

Pages: 1 2

Freelancer writer

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: